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The Manton Avenue Project Joins the National #GivingTuesday Movement To Encourage Spending With A Purpose

Press Release:

Contact: Meg Sullivan


(Providence, RI. November 13, 2013) – The Manton Avenue Project has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, families, businesses and individuals to transform how people think about, talk about and participate in the giving season.

Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.

Taking place December 3, 2013 – the Tuesday after Thanksgiving –#GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday giving.

The Manton Avenue Project is a non-profit organization whose mission is to unleash the creative voices and unique potential of children from Providence’s Olneyville neighborhood by uniting them with professional artists to create original theater. Through playmaking, The Manton Avenue Project (MAP) nurtures an expanding sense of possibility by building each child’s capacity for personal and academic success. A founding principle of MAP is the belief that all children are born with the right to be their very best and to achieve their maximum potential. But lack of opportunity can prevent this from happening. At a time when public schools are experiencing the dissolution of arts programming from their curriculum, we seek to infuse the performing and literary arts into the lives of children so they can become tomorrow’s creative thinkers and community leaders.

“We are thrilled to be taking part in #GivingTuesday this year, as a new element to our Annual Appeal and an opportunity to introduce our Healthy Snack Initiative. We hope our #GivingTuesday partnership will help us reach our goal of $1040 in one day, which will cover half of the annual costs for healthy snacks for the kids in our afterschool programming,” says Meg Sullivan, MAP’s Executive Artistic Director. “We are inspired by the philosophy behind #GivingTuesday – to find new ways of giving during the holiday season and encourage everyday philanthropy.”

Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends and partners, led by the 92nd Street Y, came together to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92nd Street Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector.

“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”

Those who are interested in joining The Manton Avenue Project’s #GivingTuesday initiative can visit: http://givingtuesday.org/partner/manton-avenue-project/

For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/ GivingTuesday) or follow #GivingTuesday (https://twitter.com/GivingTues) and the #GivingTuesday hashtag on Twitter.

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